What is influencer marketing

 what is influencer marketing

Influencer marketing is a type of social media marketing comprising endorsements and product placement from influencers-- creators who have a purported proficient level of knowledge or communal influence in their niche. Therefore, it is not a new phenomenon.

It is an amalgam of old and new marketing tools and strategies. It works on the idea of celebrity endorsement and places it into a modern-day content-driven advertising campaign

It is the procedure where a brand enrols opinion leaders who have an established credibility and audience on social media platforms to discuss or remark that specific brand in a social media post through a pre-defined content strategy. 

There has been a 465% increase in searches for the keyword "influencer marketing" on Google alone since 2016. According to social public 9 out of 10 brands are leveraging some form of influencer marketing and 89% say ROI from it, is comparable to or better than other marketing channels. In terms of revenue, the worldwide influencer marketing platform market was valued at US$ 148. 04 million in 2019 and is anticipated to reach US$ 337. 74 million by 2027 with a CAGR growth rate of 13. 4% from 2020 to 2027.

It also incorporates, the management of exchange relationships between service and product suppliers and trusted consumers with authority over a target audience.

This promotional strategy first gained solemn traction when social media began to substitute traditional media outlets.  Two-thirds of patrons use ad blockers, but the same individuals enthusiastically take advice from influencers. 80%  of users have bought something based on an maven’s recommendation.

Who Is an Influencer?

Who Is an Influencer?

An influencer, as described by the Cambridge Dictionary, is someone who affects or changes the way other people behave. The influencer characteristically makes brand references and authorizations to help improve brand recognition, sales, advocacy, and leads eventually. In return, the brand reimburses them with cash or with free products or rewards. They are someone with the supremacy to affect the buying habits or quantifiable actions of the target market group by uploading some form of innovative—often sponsored—content to social media platforms like Instagram, YouTube, Tik Tok, Snapchat or other online channels. Brands now leverage the best influencer marketing Platform in India to reach their target KPIs by finding the right maven through them.

Why It has become an inevitable tool for brands to reach a larger consumer group?

It works because society always gets influenced by opinion leaders, and find word-of-mouth to be the maximum trusted source for recommendations. At a fundamental level, brands that already employ, this type of advertising have verified the effectiveness of this network. 89% of marketers say that ROI from this form of advertising is comparable to or better than other marketing channels. It’s no surprise that 17% of companies spend over half of their publicizing budget on influencers. Therefore, it is crucial in the age of social media and ad fatigue for a brand to reach a larger consumer base via it. Furthermore, this canal helps build trust for your brand and drives remarkable results.

It works because of the high amount of trust that social influencers have gained with their following, and recommendations from them serve as a form of social proof to a brand’s potential clienteles.

Do Influencer marketing only rotates around celebrities?

Do Influencer marketing only rotates around celebrities?

Nevertheless, it doesn't just involve celebrities. Instead, it orbits around mavens, many of whom would never consider themselves well-known in an offline setting. It includes a brand collaborating with an online influencer to market one of its products or services. Some collaborations are less tangible than that – brands merely work with the doyens to improve brand recognition. Influencers, contrasting to celebrities, can be anywhere. They can be anyone. What makes them significant is their large followings on the social media. They can be a widespread fashion photographer on Instagram, a famous travel vlogger on YouTube or a knowledgeable cybersecurity blogger who tweets, gamer on Twitch or an esteemed promoting executive on LinkedIn.

Who is it for:

  • Developing brands taking their primary step into influencer marketing
  • Recognized brands looking to gain subterranean insight into their movement
  • Anyone interested in learning more about the influencer industry


Influencer marketing employs authoritative, leading, niche content creators to improve brand cognizance, increase traffic, and drive your brand’s memorandum to your target audience. These content creators previously market to your ideal audience across different social media channels which allows you to inflate your reach across your buyer personas.

Specimens of these channels include social media, blogs, columns, digital and print ads, and television. It is progressively more prevalent among businesses these days because traditional advertising has become less effective in driving leads and customers.

Consumers trust their peers, friends, and individuals they appreciate more than the companies selling the products and services they buy and use.

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