How To Write A YouTube Video Script That Engages Your Audience?
The gap between the glitzy film producer and the humble marketer isn’t as wide as you might think. In both cases there’s a story to tell, emotions to manipulate, and audiences to conquer. In both cases, it should always start with a script.
A video is a powerful tool for pumping dynamite content straight into the consumer’s eyeballs. Oberlo found that 88% of video marketers were happy with the ROI they gained from their social media video campaigns. But not all videos work. A good video requires imagination, originality, and careful, detailed planning. Above everything, it requires an unparalleled YouTube video script.
Today, 2 billion users from around the world turn to the video platform for content. And sure, comedy sketches and cat videos will always be internet favorites, but so will more serious content. Think With Google has found that 7 in 10 users turn to YouTube to solve a problem related to their job, studies, or hobby. With stats given, as YouTubers, each one of you would surely realize the need for a very strong as well as attractive YouTube video script. If you are looking forward to creating such a script but struggling in putting your ideas together, then don’t worry. This article has got you covered in all the aspects of producing the best output and building your channel.
The Need Of A Strong YouTube Video Script
One of the first steps for creating a video project is scriptwriting. A script is necessary whether a video project is a feature-length motion picture, a short training video, or even an account of a family vacation. It is a document that describes the video which includes descriptions of the various shots and dialogues.
The purpose of scriptwriting is to create the main concept of your video production in written form. It provides a predetermined look at what will be said and what scenes will be shot to match the overall message you’re trying to portray. Your YouTube video script will help you plan ahead as you prepare the many different aspects that will come together to make the final product. Writing a script will also give you a better idea of the direction you’d like to go with your strategy.
Tips To Make A Killer YouTube Video Script
1. Decide On A Strong Topic
List out some of the trending topics in your specific niche and then it's time to validate them and cull your list. To validate your topic, Google trends could be of great help. A score of 50 to 100 in the Google trends is an indication that your topic is highly welcomed.
Turning to YouTube suggestions is one of the smartest tactics you can use to identify keywords and content ideas to include in your script. YouTube’s auto-suggest feature is very similar to Google Suggest. As you start typing in the search bar, YouTube will show a list of relevant queries that contain your keywords. These are the queries that users on YouTube are actively searching for. These two tools will help you a ton in building a strong YouTube video script.
2. Create An Outline
a. Hook
So, first, you’ll need to start with a hook. Sometimes called a ‘cold open’ the hook is your opening few seconds critical to grabbing attention and keeping people watching.
Remember – people connect to people. Your hook needs to invoke interest, intrigue, or demand attention so be creative. And most importantly, ensure your hook is highly visual to allow for those watching on mute. You need to entice them to keep watching. This can make the YouTube video script look spiced up.
b. Introduction
Following your hook comes the time to include a quick branded intro sequence. This will give your viewers a bit of an introduction about you and what they are going to learn in this video.
Keep this part short, and snappy… remember your viewers only care about themselves, not you, so hurry up and get to the part where you give them what they want.
c. Problem and Solution
Now, this is where the main points of your content should be communicated. You’ll need to start by expanding on the problem that your content solves.
Remember to keep your language simple and understandable. Get to the point and communicate your ideas clearly. This part should comprise the majority portion of your YouTube video script.
d. Summary
Next, you’ll want to summarize the main points in your video in one or two sentences. Remind your viewers what they’ve just learned and why it matters.
It’s also a good idea to think about raising further questions that may persuade your audience to engage with you and your content further. Here you can also provide an insight about your upcoming YouTube video script to keep the audience hitched to your channel.
3. Visualize The Video
Before fleshing out the skeleton of your script with meaty dialogue, you should decide on the visuals you are likely to use so you know exactly what to talk about.
Your visuals are equally as important as your speaker... this is a video after all. They help to break the video up and stimulate minds into engaging with the video. Visuals need to be relevant, simple, and engaging. This would help you to modify your YouTube video script with the least effort.
4. Keep Reading
Read your work. Then, read it again. Read it out loud to get a grasp of where the emphasis needs to be placed; mark it in the text. Get rid of any typos or mistakes that could cause your narrator or presenter to trip up. Lose any fluff, waffle, and fuzz that are getting in the way of the message you are trying to convey.
Read it non-stop, in front of a mirror, and time yourself to see how long it takes. It should take no longer than five minutes. Remember, we’re going for maximum input, minimum word count. Ask yourself: is it good enough? This question will definitely bring out your inner potential to make the YouTube video script the best.
Scripts make creating YouTube videos easier. They provide structure, improve your presentation, and save time that would otherwise be spent trying to find the right words without one. Scripts also support any video creator’s content strategy as part of a well-oiled video marketing funnel designed to attract, educate and convert viewers.
As you develop your YouTube video scripts, incorporate these tips mentioned above. They address some of the most challenging aspects of delivering effective and competitive videos on YouTube. But above everything else, remember to always put your audience first and focus on what really matters to them.