How To Get YouTube Sponsorships For Your Channel In 2022
Do you want YouTube sponsorships for your channel and make money out of it? Let’s be honest. Getting sponsors for a small channel is quite a difficult task. If you are a newbie and just starting out, then all this is going to get more complicated. Working with a sponsor is not easy.
So, how to tackle this?
Well, in this article, we will discuss in detail the various ways in which you can avail sponsorships regardless of whether you are a newbie or a professional. But, before we do that let’s first dive into the basics.
What Are YouTube Sponsorships?
Sponsorships are nothing but paid promotions. Basically, a brand and a YouTuber collaborate with each other to have a win-win situation. When you, as a creator, will sponsor the brand, then you will get paid for the promotion. On the other hand, the brand gets an increase in product sales due to the massive exposure it gains through sponsorships.
There is a catch here. Not all YouTubers can randomly be selected by the brands for YouTube sponsorships. Relevance plays a key factor in this sort of collaboration. Your channel needs to be relevant to the product you want to sponsor. For example, if you have a tech channel, you can very easily sponsor software-related products but you cannot sponsor beauty products.
It’s not rocket science to understand this. Your viewers watch your channel only because they are interested in that particular niche. If you sponsor products belonging to different niches, then it’s very likely that they won’t buy from you. Hence the brand won’t get any benefit in return for the sponsorship. This is the reason that when they look for collaboration, they only choose the creators with relevant content on their channels. Whether you have a small channel or a big one, relevance is equally important. Without it, there will be no collaboration and hence no promotion.
Getting sponsored comes with some requirements. If you want brands to notice you then your channel has to fulfill certain criteria.
Requirements Of YouTube Sponsorships
1. High-Quality Content
Unless you have quality content on your channel, the brands will not consider you for sponsorships. When they get an application for such deals, they visit your profile and check the quality of your uploaded videos. Only if you meet their standards, will you be considered fit for collaboration.
High-quality content ensures the brand that the paid promotion will be successful. Nobody likes to spend money on things they won’t get any return. So if your videos lack in quality, then it implies to them that the money spent on sponsorships will be futile. Hence they start looking for other creators who meet their expectations.
2. Good Quantity Of Video Uploads
If you are just starting out and only have a couple of uploaded videos, then getting YouTube sponsorship will be a distant dream.
For any kind of paid promotions, companies look for established channels with a good amount of uploaded videos. When you have a good portfolio of work, it gives a clear message to your sponsor that working with you will definitely yield positive results.
The more videos you have on your channel, the more is your chance of getting a sponsor.
3. High-Engagement Rate
What’s the use of creating and uploading videos if it fails to get likes and comments from your viewers? Engagement is necessary if you want to make it big on YouTube. The more your content receives engagement in the form of likes, comments, and shares, the more it shows to the sponsors that your channel is growing.
An increase in engagement rate gives a clear indication that your audience loves to watch your content hence any kind of promotion is bound to get a positive outcome.
As we discussed earlier, relevance is the key factor when you want to avail YouTube sponsorships. You simply cannot promote products belonging to a brand that caters to a different niche. If you do so then it will negatively impact the credibility and authenticity of your channel. Moreover, the promotion will be a waste of money.
Additionally, your viewers will also start losing trust in your channel because of irrelevant promotion of products. This might cause you to lose your subscribers which in turn will be harmful for the growth of your channel.
Different Types Of YouTube Sponsorships
1. Affiliate Sponsorships
Affiliate sponsorship is one of the easiest ways to get sponsorships if you are a newbie or have a small YouTube channel.
The process is very easy. The brand will provide you with a link to be placed in your video description. This is known as the affiliate link. Every time a user clicks on that link and buys the product, then you will receive a commission from the sale.
Sometimes instead of a link, you will get a special code to promote in your videos. This will help your viewers to get special discounts while making the purchase which in turn will also give you money based on the number of sales.
Keep in mind to explain to your audience about the product and its benefits in your video. This will increase the number of clicks on the affiliate links or codes.
2. Product Sponsorships
a. Watch Time
Sometimes brands don’t pay money for sponsorship deals. Instead, they give their products for free to the YouTuber. This is great for those who have a small channel and are struggling to get tons of subscribers.
In this type of YouTube sponsorships, brands will send you their products without any cost and in turn, you are supposed to create videos regarding reviews, unboxing, and tutorials on how to use them. You won’t get the money for promotion or for sales but you will get to keep the product and use it absolutely for free. Isn’t that so cool?
3. Paid Sponsorships
Unlike the Product sponsorships, here you will get money for the promotion deals with the companies. Although it is the most profitable sponsorship, it is very difficult to get one. Your channel needs to be well established with quality content, high engagement rate, and a good amount of subscribers to receive this kind of sponsorship.
Here, the brand will pay you to advertise their products or business in your videos through reviews or tutorials. You will be paid quite well as compared to other deals. This is definitely not for small channels which lack viewership because here you will get paid even if you do not make any sales. Hence only big channels and famous YouTubers are considered for such deals.
If you have a small YouTube Channel and a low subscribers count, then getting YouTube sponsorships will not be easy. Affiliate and product sponsorships will be best in such cases. But if you are in need of views on your channel then you can buy YouTube subscribers from legitimate sites. When you get a good amount of subscribers, then brands will not have any problem collaborating with you for sponsorship deals.
I hope the information provided in this article will help you get your first sponsor. Good luck!